Game Localization

Why Game Localization is Essential

Localization is the key to ensuring your game resonates with diverse audiences while maintaining its original charm and purpose. Here’s why it’s indispensable:

Enhanced Player Experience: Localization ensures players feel at home within the game, improving satisfaction and immersion.

Wider Market Reach: A localized game taps into new regions, attracting players from diverse cultural backgrounds.

Boosted Revenue: By making your game accessible to different regions, you unlock significant earning potential.

Cultural Relevance: Localized games avoid cultural missteps and resonate deeply with target players.

Applied Lingo: Your Trusted Game Localization Partner

At Applied Lingo, we understand the complexities of game localization. Our team of experts combines linguistic precision with cultural insights to create experiences that feel native to every audience. Our game localization services include:

In-Game Content Localization

Translation and adaptation of dialogues, instructions, and text to suit target cultures.

Cultural Customization

Adjusting visuals, symbols, and cultural references to align with regional preferences.

Technical Integration

Localizing user interfaces, menus, and back-end functionality without compromising performance.

Voice-Over and Subtitles

High-quality, culturally nuanced voice recordings and subtitling for global audiences.

Unlock your game’s full potential with Applied Lingo’s professional localization services. Let’s bring your vision to life for players across the globe.

Why Choose Applied Lingo?

In addition to ensuring that video games are available across various platforms, game localization involves several crucial elements which are specific to each platform/s. Our seasoned localization team and our adequate technical team allows us to work with any platform/s your game is designed for.

Cultural Expertise

Native-speaking localization specialists with gaming industry experience.

Full-Spectrum Services

End-to-end solutions, from content translation to post-launch support.

State-of-the-Art Tools

Cutting-edge technology for efficient and consistent results.

Collaborative Approach

We work closely with you to ensure the localization aligns with your vision.

The Game Localization Process

Our systematic approach ensures seamless integration and outstanding results:

Discovery and Strategy: We analyze your game’s scope and define localization goals tailored to your audience.
Content Extraction: Extract all translatable elements from the code for comprehensive coverage.
Localization and Adaptation: Translate, localize, and adapt the game with an emphasis on cultural nuance.
Testing and Quality Assurance: Rigorous linguistic and functional testing ensures accuracy and usability.
Deployment and Support: Assistance with implementation and ongoing updates to keep your game relevant.

Proven Success

Our game localization services have helped numerous developers achieve international acclaim:

Fantasy RPG Localization

Increased player engagement by 65% after adapting the game for Asian markets.

Mobile Puzzle Game

Boosted downloads by 40% in Japan after implementing culturally relevant tweaks.

Educational Gaming

Enhanced player retention by tailoring content for Spanish-speaking regions.

Sports Simulation Game Localization:

Achieved a 70% increase in active players after adapting the game for European markets, including region-specific sports terminology and culturally relevant content.

FAQs

Can I use machine translation for game localization?

While machine translation has come a long way in recent years, it is not recommended to use it as the sole method for game localization. This is because machine translation fails to provide a translation that keeps the creative essence of your storylines intact – which can ultimately impact player experience and reception negatively.

In game localization, what are the differences and respective advantages of employing purely human translators vs. utilizing a machine translation software?

The main advantage of using purely human translators is that they can accurately translate the meaning, storylines, and cultural nuances of the original text into the target language. They also have the ability to adapt the content to fit the target market’s preferences and cultural sensitivities, which is particularly important for video games. On the other hand, machine translation software can provide a faster turnaround time and lower costs, but the quality of the translation may not always be accurate. A combination of both human translators and machine translation software is often the best approach.

How long does the game localization process take?

The time it takes to complete game localization varies depending on the scope of the project and the complexity of the content. The process typically involves translating the dialogue, UI, and other in-game content, as well as adjusting cultural references and humor to suit the target audience. Quality assurance testing is also necessary to ensure the translation is accurate and meets the target market’s expectations. Generally, game localization can take several months to complete.

How much does game localization cost?

The cost of game localization varies depending on several factors, including the size and complexity of the game, the number of languages required, and the quality of the translation. It’s important to keep in mind that the investment in game localization can result in increased revenue and a larger player base, making it a worthwhile expense for developers and publishers.